Skills & Responsibilities

STRATEGY AND EXECUTION – Proven project management skills while exceeding goals and objectives

MARKETING & DATA ANALYSIS – Knowledge and experience with marketing concepts, consumer trends, market research, and analysis

TEAM DEVELOPMENT – Successful in a team environment and independently

ORGANIZATION AND EFFECTIVENESS – Multitasker with excellent verbal and written communication skills

CONCEPTUAL THINKING – Building projects from initial concept to execution

TECHNICAL SKILLS:
• Microsoft Suite
• Quickbooks
• Adobe CC
• NeonCRM
• SharePoint
• Project Server
• Trello
• Notion
• Canva Pro 

• Assisted in the marketing strategy development for new and existing products, from brief development to launch by developing short term and long-range plans based on history analysis, market trends, competition, and company product portfolio

• Managed implementation of product strategy – including consumer targeting, product and packaging development, and setting and achieving cost targets

• In conjunction with the design team and external parties, developed ways to best display and promote product for consumers of varying distribution channels

• Managed relationships and communication with key external partners (vendors, licensors, agencies) on a regular basis

• Work closely with the company’s Sales team: enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

• Managed, organized, and transferred confidential assets to licensor’s marketing team to create co-promotional materials

• Liaison with other departments: interacted closely with Product Development Team, Project Manager, a core R&D tea, Finance, Sales Management, Legal, Design and Senior Managements along with related company staff members and external parties (vendors, licensors, agencies…)

• Established clear vision and priorities, and clear roles and accountabilities for decisions

• Measured and tracked progress regularly, constantly diagnosing for areas of improvement

• Attended meetings and occasional Trade Shows to communicate product plans and strategies