Julia Robelin

SKILLS & REPONSIBILITIES

MARKETING MANAGEMENT

Skills

CRM management:

  • Go High Level
  • NeonCRM
  • Hubspot

Digital Strategy:

  • Google Ads
  • Google Analytics 4
  • Google Business Profile
  • Meta Business Suite
  • Yelp Business
  • Yext

Project Management & Organizational Tools

  • Sharepoint
  • Trello
  • Airtable
  • Microsoft Suite (Excel, Planner…)

Content Creation:

  • Adobe Creative Suite (Photoshop, Lightroom, Illustrator, InDesign, Premiere Pro…)
  • Canva Pro
  • PowerPoint

Responsibilities

Industry Events

  • Lead planning and execution of industry events
  • Manage booth design, layout, and messaging to ensure strong brand presence
  • Coordinate logistics including shipping, setup, teardown, and on-site execution
  • Oversee demo product selection and presentation
  • Manage promotional goods and event-related materials

Digital Presence & Content Management

  • Manage company website, including content updates, structure, and performance optimization
  • Manage social media presence across relevant platforms (e.g., LinkedIn, Meta, Youtube, etc.)
  • Develop and maintain a consistent content calendar aligned with business priorities
  • Develop and maintain employee newsletter
  • Develop and execute email marketing strategy

Advertising & Campaigns

  • Develop and execute advertising strategies across digital and industry-specific channels
  • Create and manage ad content, placements, and performance tracking
  • Lead planning and execution of major product launch campaigns

Create And Maintain High-quality Marketing Collateral, Including

  • Sales sheets and product literature
  • Images and visual assets
  • Presentation and document templates
  • Ensure strict adherence to brand guidelines across all external-facing materials

External Communications

  • Draft and manage press releases, announcements, and contributed articles
  • Coordinate placement in industry publications and media outlets

Customer Insights & Analytics

  • Develop and manage customer surveys and feedback mechanisms
  • Track and report on customer-related KPIs and marketing performance metrics
  • Provide insights to support strategic decision-making

Vendor & Partner Management

  • Collaborate with third-party marketing partners to prioritize and execute initiatives
  • Manage relationships with promotional goods suppliers and other vendors
  • Ensure quality, consistency, and on-time delivery across all external support partners
  • Review and approve marketing quotes and proposed campaigns, ensuring alignment with brand standards and strategic goals.